I'm Will — I help teams own hard problems.
Software engineer and strategic consultant. Self-directed, trusted, and deeply engaged with AI — practically and critically. Available for new contracts.
How I work
I'm a generalist by design. Teams bring me in when they need someone who can move independently — across strategy, delivery, and AI integration. I figure out what needs solving and get it done. No hand-holding required.
I work primarily through referrals. If someone sent you here, you already know what to expect. If not — let's talk.
Some of the teams I've worked with
Hilton Hotels
Global Help Center migration & Next.js architecture.
Apple
Big Data tools for geographical data processing.
Thomson Reuters
Design system & React component library architecture.
Chelsea FC
Spring Boot APIs and mobile platform delivery.
London Stock Exchange
Enterprise design system delivery models.
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SDFI
Hydrological Survey Data integration (Java/Postgres).
Pearson
Marketing website maintenance & delivery.
KPMG
Careers website maintenance & extension.
Co-operative Bank
Full-stack build of careers platform.
iZotope
Post-launch marketing requirements and experimentation.
British Telecom
Design system & React component library.
Hubble
Product pivot, next.js and Django architecture.
Lake Lambda ApS
Lake Lambda is Will Tonkin's consultancy, registered in Denmark (CVR 45192148). Will has spent 15+ years delivering complex projects for global organisations across enterprise and startup environments. Lake Lambda is the structure through which he takes on contracts and collaborations.
Let's talk.
Currently open for new contracts and collaborations. Please feel free to book a call to discuss your project.